Shanda Literature Ltd (SDL) started seven years ago. It is now the largest Chinese online literature publisher. 400,000 authors update on SDL websites with a total of 50 million characters per day. 4 million readers paying. How does Shanda’s business model work? How does it relate to conventional publishing? The next step: e-book, wireless and paper books.
With: Hou Xiaoqiang (CEO Shanda Literature Limited), Liu Jianguo (Director General, the General Office of GAPP, PRC), Jiao Yang (Director General, Shanghai Administration of Press and Publications, PRC), Zhou Hongli (CCO Shanda Literature Limited)